An Application of Model Unified Theory of Acceptance and Use of Technology (UTAUT): A Use Case for a System of Personalized Learning Based on Learning Styles

Abstract

This research aims at investigating the factors that influence learners’ behavioral intention toward personalized learning through the System of Personalized Learning Based on Learning Styles (PLBLS) using the Unified Theory of Acceptance and Use of Technology (UTAUT) model supported bythe Technology Acceptance Model (TAM) model to understand learners’ intentions and behaviors when using the system. A survey of 144 learners enrolled in the Introduction to Educational Technology course at a university was conducted employing a quantitative research approach to examine the factors influencing the UTAUT model. The results indicate that Perceived Usefulness, Perceived Ease of Use, Habit, and Facilitating Conditions all influenced both the Behavioral Intention and the Behavioral Use of the PLBLS system. The findings suggest that habitual usage, effective communication about the benefits and user-friendliness of the PLBLS system, and the availability of convenient conditions enhance the intention to use the software, thereby promoting actual use among learners.