An analytical analysis of Alphabet and Google platform business models

Abstract

Over the years, due to the emergence of internet and big data, there is an immediate evolution of competitive business models and new strategies. A business model can be defined as an architectural arrangement of the components of profitable transactions developed to explore businesses’ prospects. Previously, companies were operating on a basic pipeline structure where producers puked out products from one end to another end to consumers. Since the advent of technology businesses working on platforms have managed to improve their revenue modeling, their brick and mortar working patterns have been reconsidered. Google being one of the quintessential platforms has come through over the time improving their business modeling and keeping in pace with the technology and strategizing itself and being one of the most successful platform models in value creation. This paper discusses how Google has explored its business model technology into value creation for its company.