Abstract
Background, Need, Aims, Methods and expected findings of the study. Passengers are perplexed to understand how airline ticket price are designed and implemented over the world. Airlines keeps implementing innovative pricing strategies to maximize the revenue on flight as the industry profitability is either marginal or negative on successive years. The Airlines Industry is greatly affected on cyclical pattern of global recession, fluctuating crude price and demand uncertainty. Therefore, Passengers are always see surprises in pricing of air travel and not satisfied with the logic of price discrimination strategy adopted by them. Not only price at the time of the booking are opaque, they are deceptive with unbundled prices and have to pay heavy price for the auxiliary price like flight change, Cancellation, baggage allowance, preferred seat etc. The study investigated pricing strategies of all Airlines operating on competitive route Delhi-Mumbai for booking made from 3 months to 24 hours in advance and recommended strategy for passengers as When to purchase tickets and how much more traveler pay for spot booking close to departure of the flight.
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