Abstract

Tourist emotional portrait analysis is of great significance to improve the image and brand awareness of red tourism destinations. The paper uses ROST CM6, Gephi, SPSS, word frequency analysis, sentiment analysis, and Multinomial Logistic Regression to analyze the characteristics of red tourism emotion portraits in red tourism classic scenic spots in tourism virtual community of Guangxi. This study provides that the overall emotions of tourists' comments tend to be positive, and the tourism experience is generally good. Red tourist attractions are popular with most tourists, and the tourism market has a broad prospect.

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