Abstract
This study attempts to analyze the value of graffiti tours from the perspective of sustainable tourism by examining actual reviews by social media users using text mining and social network analysis. The text mining technique indicates that “artist,” “history,” “political,” “culture,” “social,” “city,” “background,” “great,” “recommend,” “excellent”, and “worth,” are frequently used keywords for the reviews. When comparing word frequencies per review between 2013–2016 and 2017–2019, the results show that the words, “history,” “political,” “culture,” and “social,” have been more frequently used over time. Furthermore, the network visualization shows that those words connoting socio-cultural sustainability are mutually connected. Therefore, the study suggests that graffiti tours can have potential for assuming the role of sustainable tourism, since the keywords from reviews are associated with the perspective of socio-cultural sustainability.
Highlights
Introduction and Research BackgroundsVisual image is a medium containing a clear reality or truth
Graffiti arts in some cities including Bogota, Colombia has been regarded as a tool for tourism development, heritage conservation, socio-economic regeneration and cultural empowerment
The purpose of this study was to analyze the value of graffiti tours from the perspective of sustainable tourism by examining actual reviews by social media users using text mining and social network analysis
Summary
Visual image is a medium containing a clear reality or truth. This visual communication is an important theoretical concept as it emphasizes various characteristics of the cultural process [1]. Graffiti is defined as writing or drawing on walls or other surfaces of public places by uneven scratching or spraying [2]. This rather unregulated form of artwork is often misinterpreted as an expression of crime and disorder, since “in its purest form,” street art is “artwork created without authorization, usually illegally, on either private or public property” [3]. Graffiti arts in some cities including Bogota, Colombia has been regarded as a tool for tourism development, heritage conservation, socio-economic regeneration and cultural empowerment
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