An Analysis of the Potential of Philippine Sports as a Tool for Public Diplomacy

Abstract

With the growing lapses of sports-based strategies in the Philippine setting, the gap between its theoretical foundation and its praxis has ballooned, predominantly attributed to the need for more academic work in this area. Correspondingly, this study provides implications for sports-related strategies for predicting a positive public image of the Philippines and harboring peaceful state cooperation through the merits of soft power. To achieve this, this paper has contrived the objectives, including (1) identifying the implications of hosting the SEA Games 2019 for the country by examining the management of the Philippine government, (2) determining the implications of the elite sporting success of Filipino athletes in sports tournaments, and, lastly, (3) identifying the potential of sports through the implementation of sports-related strategy by the Philippines. Moreover, this paper implements qualitative methods, including document review and key informant interviews, to gather pertinent testimonials from various sub-sectors in sports, including national elite athletes, professional coaches, and sports experts, to assess the state of Philippine sports and significantly determine its potential as a serious form of public diplomacy, particularly in achieving its intended outcomes. This study infers that Philippine sports have the capability to influence the country's stature with consideration of the global media as well as advance its foreign policy of international cooperation.