An analysis of the number of parking bays and checkout counters for a supermarket using SAS simulation studio

Abstract

Two important factors that influence customer satisfaction in large supermarkets or hypermarkets are adequate parking facilities and short waiting times at the checkout counters. This paper describes the simulation analysis of a large supermarket to determine the optimal levels of these two factors. SAS Simulation Studio is used to model a large supermarket in a shopping mall with car park facility. In order to make the simulation model more realistic, a number of complexities are introduced into the model. For example, arrival patterns of customers vary with the time of the day (morning, afternoon and evening) and with the day of the week (weekdays or weekends), the transport mode of arriving customers (by car or other means), the mode of payment (cash or credit card), customer shopping pattern (leisurely, normal, exact) or choice of checkout counters (normal or express). In this study, we focus on 2 important components of the simulation model, namely the parking area, the normal and express checkout counters. The parking area is modeled using a Resource Pool block where one resource unit represents one parking bay. A customer arriving by car seizes a unit of the resource from the Pool block (parks car) and only releases it when he exits the system. Cars arriving when the Resource Pool is empty (no more parking bays) leave without entering the system. The normal and express checkouts are represented by Server blocks with appropriate service time distributions. As a case study, a supermarket in a shopping mall with a limited number of parking bays in Bangsar was chosen for this research. Empirical data on arrival patterns, arrival modes, payment modes, shopping patterns, service times of the checkout counters were collected and analyzed to validate the model. Sensitivity analysis was also performed with different simulation scenarios to identify the parameters for the optimal number the parking spaces and checkout counters.