An Analysis of the Innovation Path of Journalism and Communication Education in Chinese Universities in the Era of Media Convergence

Abstract

Based on the new ecological media integration formed by new media technology, China’s journalism education has begun to explore innovative practices of training concepts and training models. This article, while briefly sorting out these innovation paths, puts forward its own views. The new ecological media integration spawned by Internet technology has put forward brand-new requirements for journalism and communication education in Chinese universities. Facing the changes in demand for news media talents by media convergence, journalism and communication education in Chinese colleges and universities, which focuses on cultivating traditional media talents, need to update concepts, innovate methods, improve systems, and change traditional teaching models in order to cultivate journalism and communication talents needed in the media convergence era.