Abstract
Despite the increased frequency and major importance of strategic alliances in the pharmaceutical industry, little is known about the formation of these alliances, or factors by which these alliances affect the business practices. The present study centers on strategic alliances formation in the pharmaceutical industry. A contingency approach is employed to analyze the formation of strategic alliances. Finally, suggestions are made regarding the empirical research needed in order to enhance our ability to explain formation of strategic alliances in the pharmaceutical industry.
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