Abstract

The present study looks at the Pakistan's print media coverage of Malala Yousafzai from 2012 till 2017, when she was attacked, ascended to international renown, got the Nobel Peace Prize and became the co-founder of the Malala Fund. The significance of this research is important because this research endeavors to argue the reality of Pakistani Media’s coverage and campaign of Mala Yousafzei and how they supported or propagated Malala’s image against western assumptions. This study adopts Edward Said’s frameworks of Orientation and Occidentation to analyze the discourse of Pakistani print media. In this regard, this study delimits the articles published in Dawn and Daily Times to argue how the print media strengthened Muslims’ and Pakistani society’s traditional views and flouted stereotypes while portraying Malala as an international campaigner. This study concludes that Malala has been portrayed by the Pakistani Media as a heroine, western agent, victim, simultaneously, and eventually as a ‘daughter of the nation’. Keywords: Critical discourse analysis (CDA), Malala, Orients, Occident, Print media.

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