Abstract
This study presents an analysis of sales and customer relationship management (CRM) at eMudhra Private Limited, Bangalore, a leading provider of digital security solutions. With the rapid growth of the digital transformation sector, the company has been pivotal in delivering secure identity and trust solutions, including digital certificates and e-signatures. The research explores the company's sales strategies, CRM tools, and customer engagement practices. By examining how eMudhra utilizes CRM systems to streamline sales processes, manage customer relationships, and enhance customer satisfaction, the study provides insights into the effectiveness of these strategies in driving business growth and client retention. Furthermore, it assesses how eMudhra personalized customer service, data-driven insights, and technological innovations have contributed to building long-term customer loyalty and increasing market share in the highly competitive digital security domain. The findings highlight the significance of integrating sales and CRM for improving operational efficiency and providing superior customer experiences. The study concludes with recommendations for further enhancing CRM practices and aligning sales strategies with customer expectations in an ever-evolving digital landscape
Published Version
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