Abstract
Throughout history, the LGBTQ+ community has been subjected to prejudice and marginalization in the sports industry. To increase global awareness and visibility of their cause, they can use sports events, such as the Qatar World Cup 2022, as a platform. This study explores the promotion of homosexuality through the World Cup, focusing on the method followed by the German national team and its fans in Qatar. The article focuses on interactive meanings by employing Kress and Van Leeuwen's (2006) model and analytic framework, and the discussion focuses on the interactive process. The findings of the study show sports events also provide an opportunity for the LGBTQ+ community to showcase their talents and challenge stereotypes. Overall, promoting LGBTQ+ visibility and inclusion in sports is an important step towards achieving equality and acceptance for the community.
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