Abstract
The report will be divided into five sections to analyze the business behavior and cases of Mercedes-Benz, starting with an introduction to the landscape and Brand category of Mercedes-Benz, followed by a detailed description of the target customers and product segments of the brand, then followed by a description of the corporate culture and philosophy of Mercedes-Benz and an outlook on the future development of the brand. Finally, the article will describe author’s own experience of Mercedes-Benz employees' knowledge and understanding of the brand and suggestions and opinions on the future development of Mercedes-Benz.
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