An Analysis of Hotel Booking Cancellations and Factors Affecting Revenue Generation

Abstract

Abstract: This study examines the growing problem of can- celled hotel reservations in the hospitality sector, in particular in the City Hotel and Resort Hotel segments. In order to alleviate the issue and enhance revenue creation, it looks to identify the underlying causes and offers specific business guidance. It provides a comprehensive picture of the problem by taking into account both internal and external forces. The research demonstrates the similarities and differences between City and Resort Hotels in terms of cancellations, revenue impact, and issues through comparative analysis. In order to decrease cancellations and improve overall business efficiency, the paper suggests tactics spanning consumer involvement, booking policies, price, customer support, and marketing. In conclusion, this study offers helpful advice to business executives on how to handlecancellations of reservations and boost financial results.