Abstract

Under the background of the new era, the employment situation of college graduates is more and more serious. College graduates' employment and entrepreneurship has become a hot topic of the whole society. Based on this, this paper mainly starts from the basic status quo of entrepreneurship and employment education of college students, expounds the working principles of college counselors guiding entrepreneurship and employment education in accordance with local conditions and aptitude, and puts forward the working ideas that college counselors need to adopt in the education of entrepreneurship and employment of college students, in order to explore more effective guidance methods and strategies, strengthen students' self-cognition and self-management ability, so that students can clearly understand their strengths and weaknesses and future career choices.

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