“America’s First Freedom”

Abstract

This chapter employs the same American Rifleman editorials and gun control-related letters to explain how the National Rifle Association (NRA) has created a gun-centric political ideology, in which gun rights are central to a broader set of issue positions, and thus how gun rights became so closely related to contemporary conservatism in the United States. For many gun owners, gun rights stand at the center of a broader political ideology that embraces liberty, nationalism, limited government, and law and order. The chapter addresses the roots of this ideology and its relation to the gun owner identity by examining NRA's decades-long efforts to build an ideology around gun rights. Working in conjunction with its group identity, the NRA's ideology comprises the second stream of the gun-centric worldview it has used to advance gun rights. This group ideology increases the political unity of gun rights supporters — they are similar not just in their shared support for gun rights, but also along a broader range of issue positions and values. In connecting gun rights to other issues, the chapter unveils how ideology linked the gun owner identity to other politically relevant identities, strengthening each.