American Monsters: Tabloid Media and the Satanic Panic, 1970–2000

Abstract

“American Monsters” analyzes the satanic panic, an episode of national hysteria that dominated the media throughout the 1980s. It involved hundreds of accusations that devil-worshipping pedophiles were operating America's white middle-class suburban daycare centers. Communities around the country became embroiled in trials against center owners, the most publicized of which was the McMartin Preschool trial in Manhattan Beach, California, still the longest and most expensive criminal trial in the nation's history. This article explores how the panic both reflected and shaped a cultural climate dominated by the overlapping worldviews of politically active conservatives. Their ideology was incorporated into the panic and reinforced through tabloid media. Infotainment expanded dramatically in the 1980s, selling conservative-defined threats as news. The panic unfolded mostly through infotainment, lending appeal to subgenres like talk shows. In the 1990s, judges overturned the life sentences of defendants in most major cases, and several prominent journalists and lawyers condemned the phenomenon as a witch hunt. They analyzed it as a powerful delusion, or what contemporary cultural theorist Jean Baudrillard termed a “hyperreality,” in which audiences confuse the media universe for real life. Integral to the development, influence, and success of tabloid television, the panic was a manifestation of the hyperreal.