American Jews and the Construction of Israel’s Jewish Identity

Abstract

In 1999, on the eve of the Jewish New Year, members of the Reform and Conservative Jewish movements funded a public campaign on Israel’s city billboards and in the Israeli media, calling on secular Israelis to experience their religious identity afresh. In a backlash against the monopoly and coercion exercised by religious orthodoxy—which has led many Israelis to shed their religious identities to an extent that goes beyond what their socialization by secular Zionism urged—the campaign called upon Israelis to embrace religious pluralism under the slogan “there is more than one way to be a Jew.” Financed by a grant from a Jewish family foundation in San Francisco, this campaign met with a harsh and somewhat violent response from the Israeli ultra-Orthodox sector. A leading ultra-Orthodox figure stated, “Ifthis situation continues, we will have a cultural war here, the likes of which we have not seen in a hundred years” (Sontag).