Abstract
Almarai has more than four decades supplying the market with quality products. Almarai’s product line includes milk, juices, bakery items, and poultry. The business has been successful in introducing new products to the market. Dairy milk is a highly consumed, and demanded nutritional food product in the GCC and mainly in Kuwait, but the latest trends concentrate on lowering the consumption of animal products.The food industry is aiming toward the plant-based milk options, such as soy, almond, oat, rice, and coconut milk. This case study explores the difficulties encountered by Almarai, a leading dairy company in Kuwait, as it considers whether to introduce plant-based milk to its product portfolio.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
