Abstract
Advertising is a critical process for promoting both products and ser- vices in global trade. Internet has emerged as a powerful medium for trade and commerce. Online advertising over the internet has increased more than hundred- fold since 2001. In the present work, we address problems faced by online adver- tisement service providers. In this paper, we propose a multi-slot and multi-site combinatorial auction for allocating scarce advertisement slots available on multi- ple sites. We observe that combinatorial auctions serve as effective mechanisms for allocating advertising slots over the internet. We resort to ant systems (ant - social insect/intelligent agent) to solve the above NP-hard combinatorial optimization problem which involves winner-determination in multi-item and multi-unit com- binatorial auctions.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
