“All by Myself”: Navigating the Lonely Odyssey of Ethnographic Fieldwork in the Business and Society Domain

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Conducting ethnographies in the business and society (BAS) domain is often a lonely odyssey for early-career researchers (ECRs), whose emotional struggles are frequently concealed behind celebrated research outcomes. I highlight the emotional stress during their research and call for solutions beyond their personal responsibility. I offer five suggestions to combat negative emotions and help ECRs navigate these challenges through collaborative efforts and systemic changes.