Abstract
As an organisation, Cognizant firmly believes that giving back to the society is an earnest reflection of the values we stand for. Our vision is to harness our technology expertise and the diverse skillsets of our global workforce to drive change and inclusion and thereby be a force for societal good. One of our biggest innovations in this endeavour has been ‘Outreach’, our employee-led grassroots social initiatives programme that leverages the power of employee volunteerism to drive a culture of purpose. Outreach is underpinned by our belief that while an organisation’s corporate social responsibility (CSR) ethos is crucial, what really drives change and creates impact is the individual social responsibility (ISR) quotient: the community conscience that inspires our employees to address today’s socio-economic challenges. This article outlines how Cognizant Outreach has synergised the social conscience of our employees with the organisation’s social responsibility to create a vibrant volunteering platform for the larger good of the society.
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