The Interplay of CSR (Corporate Social Responsibility) and Individual Social Responsibility (ISR) towards Enhanced Organizational Resilience in MNCs

Zahra Gorjian Khanzad,Ali A Gooyabadi

doi:10.4236/ojbm.2022.101019

Abstract

Individual Social Responsibility (ISR) is becoming a fundamental pillar for companies with transparent Corporate Social Responsibility (CSR) strategies. This approach leverages the inseparability of an individual's cultural and socioeconomic from contextual factors such as environmental, social, economic, and stakeholder perspectives. This paper will focus on the enhancement of organizational resilience through positive interaction between ISR and CSR. CSR is the result of evolutionary practices responding to the fulfillment of society’s demand for more ethical, transparent, and trustworthy organizations. However, research indicates that CSR cannot be effective without adherence to the ISR principles aligned with the demanded premises and values.

Highlights

The phenomenon of Corporate Social Responsibility (CSR) has increasingly grown during the last few decades and has been considered one of the powerful catalyst concepts for sustainability (Idowu & Filho, 2009)
The present study’s finding shows that well-orchestrated CSR and Individual Social Responsibility (ISR) coordination is the resilient recipe for any multinational corporations (MNCs) in the turbulent market
The available literature on ISR, CSR, Culture, and MNCs strategy development have been investigated to help identify theories and ideas that would help express their interplay with the primary focus of creating a conceptual framework facilitating MNC implementation of global CSR initiatives through ISR

Summary

Introduction

The phenomenon of Corporate Social Responsibility (CSR) has increasingly grown during the last few decades and has been considered one of the powerful catalyst concepts for sustainability (Idowu & Filho, 2009). A. Gooyabadi cant paradigm-shifting movement towards CSR contributions, MNCs confront global pressure to modify their corporate strategy and promote their CSR programs. Different studies reveal that individuals engage in socially responsible exercises to satisfy their self-esteem need at a personal level Bartel’s empirical study (2001) exhibited that any positive type of engagement in socially responsible practices boosts morale in the society and enhances collective self-esteem as well as the power of identity within the organization and society

Objectives

Methods

Results

Conclusion