Abstract
The Labuhanbatu community who do business by promoting products utilize digital products with 142 post-covid-19 business actors where the attributes used are the use of the internet, social media, and product promotion. A total of 47 people took advantage, and as many as 95 business actors did not take advantage of product promotion opportunities. The method used for clustering is the K-Means algorithm and the process uses the CRISP-DM model. It is known that the results are processed using the rapidminer tool.
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