Abstract
On the basis of comparative analysis of approaches to the study of organizational communications developed a method of their diagnosis, consisting in determining the composition of the characteristics of the communication system of the enterprise, specialized methods for measuring and assessing the magnitude of critical deviations, and the research algorithm. Specifics of the considered strategic diagnostics consist in the accounting of resources and abilities of the organizational communications considered as complete set of external and internal communications. The resulting tools are used in decision-making procedures on the directions of development of the communication component of the strategic potential of the production enterprise. The tendency of alignment of the importance of communications supporting organizational changes with resource-providing communications with the increasing turbulence of the external environment is established, which increases the importance of internal communications for modern enterprises, including the distribution of budgets for the development of communications.
Highlights
Organizational communications play more and more significant role in strategic development of the enterprises, promoting improvement of the adaptable mechanism, creation of the innovative environment, the solution of a number of the most urgent problems of resource providing
For the Russian enterprises it is possible to note characteristic problems which elimination can be based on strategic approach to organizational communications: low innovative activity, low profitability, the shortage of long money for development of technological base, difficulties with involvement of qualified specialists and workers
The specificity of our diagnostics of organizational communications is within the framework of the modern resource concept of strategic management, which along with traditional resources explores the communication abilities of the enterprise
Summary
Organizational communications play more and more significant role in strategic development of the enterprises, promoting improvement of the adaptable mechanism, creation of the innovative environment, the solution of a number of the most urgent problems of resource providing. For the Russian enterprises it is possible to note characteristic problems which elimination can be based on strategic approach to organizational communications: low innovative activity, low profitability, the shortage of long money for development of technological base, difficulties with involvement of qualified specialists and workers. We are based on representation of communications as systems in scales of all organization.
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