Abstract
The aim of this work was to analyze and find out the relation between socioeconomiccharacteristics of Albanian consumers and their behavior toward agrofoodproducts with ethical values. Organic, fair-trade and typical/traditional agrofoodproducts were ethical products object in this study. Information was collectedby face-to-face interviews with 311 adult Albanian consumers concentrated mainlyin the central, south-eastern, south-western and northern part of Albania. The Logitmodel is used to study correlation between consumers’ behavior and their socioeconomic characteristics such as: origin, age, gender, marital status, family size,children and elder presence, family monthly income, employment, level ofeducation and their knowledge about ethical agro-foods. Logistic regression is usedto predict a categorical (usually dichotomous) variable from a set of predictorvariables. Analyses demonstrated that only “Education”, “Age” and “Knowledgelevel about ethic food” have a significant contribution to their behavior (p ≤0,05).The correlation between Albanian consumers’ behavior and last three variables issignificant.
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