Abstract
This study aims to reveal more about the use of social media especially Instagram (IG) in the activities of eat and drink in Generation Z through communication review. The method used in this research is descriptive qualitative research. Data collected through in-depth interviews, observation and literature study. Determination of research subjects is based on the choice of generation Z in the span of 24 years and below. In this research the object of research reveals deeper motives in using IG for dining activities by generation Z. By revealing more about the generation Z dining activities, researchers can find deeper motives carried out by Generation Z. After making observations, conducting interviews and supporting by literature study researchers have found that the photos uploaded by generation Z essentially not the intended food or beverage, but only the sign that represents the food and beverage earlier. The process of capturing food and beverage carried out is a construction activity in accordance with the interest of the realization of the communication motive. As a new media, social media still has various phenomena to be explored further. There are quite a lot of social media users in Indonesia with high heterogeneity.
Highlights
Instagram (IG) mampu mengubah kelaziman masyarakat dalam berbagai aspek
This study aims to reveal more about the use of social media especially Instagram (IG) in the activities of eat and drink in Generation Z through communication review
Communication theories: Origins, Methods and Uses in The Mass Media (Fifth edition)
Summary
Abstrak: Penelitian ini bertujuan mengungkap lebih dalam motif penggunaan media sosial Instagram (IG) dengan aktivitas bersantap dan minum pada generasi Z dalam tinjauan komunikasi. Data yang dikumpulkan melalui wawancara mendalam, observasi, dan studi literatur. Dalam penelitian ini yang menjadi objek penelitian mengungkap lebih dalam motif penggunaan media sosial IG dengan aktivitas bersantap generasi Z. Dengan mengungkap lebih dalam tentang aktivitas bersantap generasi Z, Peneliti dapat mengetahui lebih dalam motif yang dilakukan generasi Z. Wawancara mendalam, dan dukungan studi literatur, peneliti dapat mengetahui bahwa foto yang diunggah oleh generasi Z pada penelitian ini hakikatnya bukanlah makanan atau minuman yang dimaksud, melainkan hanya tanda yang merepresentasikan benda makanan dan minuman tadi. Proses mengabadikan makanan dan minuman yang dilakukan adalah sebuah aktivitas konstruksi demi kepentingan terwujudnya motif komunikasi. Terlebih secara kuantitatif pengguna media sosial di Indonesia cukup banyak dengan heterogenitas yang tinggi
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