Abstract
This study uncovered the influence of an airport’s green physical environment on visitors’ psychological responses, affective responses, and loyalty behaviors as well as to build a sturdy theorization that related to the psychological resilience, attitude, satisfaction, brand-self connection, and loyalty for the airport. Based on a quantitative approach, our findings provided insight that a green physical environment affected the psychological resilience considerably. Moreover, such association increased a visitor’s positive attitude, satisfaction, and brand-self connection with the creation of loyalty intentions. The prominent role of attitude in building loyalty intentions was unearthed. Our finding from a metric invariance test further showed that gender moderated the magnitude of the effect of satisfaction and brand-self connection on loyalty intentions. The study variables’ role of mediating effect was also recognizable. Overall, the present study demonstrated the criticality of a green built environment and its role in explicating visitor responses/behaviors in the airport context in a successful manner.
Highlights
Customers’ favorable intentions and loyalty for a company, which include purchase intentions, recommendation intentions, and the willingness to pay, are major contributors to enhancing competitive advantage in the market share [1,2,3]
This study develops an approach to fill these research gaps, which is aimed at exploring the role of an airport green physical environment to elicit psychological resilience, and to identify the effect of such associations on attitude toward the airport, satisfaction with healthy atmospherics, and brand-self connection in the formation of visitors’ loyalty intentions to the airport
Our assessment showed that the values exceeded the recommended threshold of 0.70 [51]
Summary
Customers’ favorable intentions and loyalty for a company, which include purchase intentions, recommendation intentions, and the willingness to pay, are major contributors to enhancing competitive advantage in the market share [1,2,3]. Airports have begun to actively seek the assurance that its visitors have a positive attitude, psychological well-being, and feel connected to the airport in order to ensure the airport’s customer retention and profits, which ensures its survival and its long-term success in an increasingly challenging marketplace [1,4]. This has resulted in the airport operators’ endeavors to design/build the airport environment to be greener, so that the airport’s green physical environment could possibly bring diverse benefits for the visitors. The factors that are associated with a green physical environment in the customer post-purchase decision-making process, which include psychological resilience, attitude, satisfaction, and brand-self connection, have been identified by many researchers [9,10]
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