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Abstract
The present research was an empirical endeavor to explore the effect of green spaces on the traveler retention process and to establish a theory connecting such green spaces, psychological resilience, attitude, brand attachment, and retention in the hotel industry. A quantitative approach was employed to achieve study objectives. Our findings from the structural analysis indicated that green spaces as nature-based solution significantly influence psychological resilience. In addition, such relationship contributes to increasing positive attitude, strengthening brand-self connection and brand prominence, and building traveler retention. A salient role of attitude in determining retention was found. A further analysis (metric invariance) revealed that the linkage from green spaces to psychological resilience was moderated by hotel price reasonableness, and the association became stronger when guests feel that hotel price is reasonable. Overall, this research successfully verified the importance of a hotel’s green spaces and its role in guest psychological and affective responses and behaviors.
Highlights
The concept of nature-based solutions is a growing global phenomenon that helps societies effectively address diverse social and environmental challenges in a sustainable way [1]
The assessment revealed that the values
Our results showed that green spaces exert a significant influence on psychological resilience (β = 0.626, p < 0.01) and that attitude is a significant function of psychological resilience (β = 0.831, p < 0.01)
Summary
The concept of nature-based solutions is a growing global phenomenon that helps societies effectively address diverse social and environmental challenges in a sustainable way [1]. This concept uses the potential power of nature as a means of providing solutions for such challenges [2,3]. Within a building that was designed in a sustainable or “green” way, a good example of nature-based solution efforts is green spaces that positively affect the responses and actions of the building’s occupants [7]. An example of a hotel’s nature-based solution endeavors is creating or increasing green spaces within the building and outside [6]. To increase feelings of health and psychological well-being in internal and external customers, it is imperative that companies should create green spaces within and outside a building which are accessible and readily available
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