Abstract
The integration of artificial intelligence (AI) in journalism has sparked complex ethical debates, particularly with the rise of generative AI systems. By now, AI permeates the entire news cycle, from information gathering to news dissemination, raising questions revolving around issues such as transparency, accountability, responsibility, bias, and diversity. Previous research showed that news organizations have slowly approached and adapted to ethical concerns regarding the use of AI, developing critical stances mainly due to rising AI power, growing audience skepticism, and mounting tensions within the industry between news publishers’ strategies and journalists’ anxieties. Consequently, ethical guidelines have started to emerge in news organizations, but their practical application remains challenging and under-studied, not only due to the opacity of AI algorithms, but also due to the difficulties of “embedding” journalistic values into AI systems. In the light of an intensifying discourse about ethical concerns in the news industry and growing efforts by governments and institutions such as the European Union to strengthen AI governance, journalism studies have started to explore the issue as well. However, research on AI ethics is still in its infancy, with significant gaps in understanding the practical enforcement of ethical guidelines within newsrooms, in particular when it comes to the design of AI systems. This essay critically discusses the way journalism (studies) approach ethical issues related to the use and the design of AI systems, given that the responsible use and design of AI systems in journalism is crucial given its integral role for democracy and society.
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