Abstract
Purpose The rapid expansion of artificial intelligence (AI) is progressively reshaping the dynamics of human interaction, communication, lifestyle, education and professional endeavors. The purpose of the study is to comprehend and address the barriers which are impeding the implementation of Generative AI Technologies, such as ChatGPT in the educational landscape. Design/methodology/approach The study used the Fuzzy analytic hierarchy process (AHP) model to analyze the responses gathered from 149 academicians belonging to the northern states of India. Findings The study established that the three most important criteria that influence the adoption of generative AI in the education sector are Risk of Academic Integrity, Risk of biased outcomes and Erosion of Critical Thinking. Research limitations/implications The present study was confined to Fuzzy AHP to extract the critical criteria influencing the decision-making. Various other techniques such as PF-Delphi and PF-CoCoSo can be used further. The results provide significant inputs for future research to understand the effect of adoption of Generative AI in different contexts including both opportunities and the challenges faced by them. Practical implications The study will be beneficial to various stakeholders including students, educators, society and policymakers as the study will highlight the importance of AI tools, introduce the various challenges associated with and explain the use of these tools as productivity-enhancing tools. Originality/value To the best of the author’s knowledge, the present study is a novice as the use of AI in Academia is unexplored and the major criteria influencing the choices have yet been undiscovered.
Published Version
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