Abstract
<span lang="EN-GB">Chatbots have gained increasing importance in today research with a lot of available applications. They are flexible and can be applied in many application domains. In tourism, Chatbots can recommend sights, hotels, activities, or even full travel plans. Usually, users are required to visit plenty of websites and install different Apps into their mobile phones in order to navigate the city and planning for the trip which is inconvenient and time-consuming. To address this issue, this paper proposes “Smart Guidance”, an AI text-based chatbot that is developed as a mobile application. It simulates a chat with users in a natural language, it also provides a two-way interaction and it is a single point of contact for all user communications. We provide a use case in the city of Jeddah, Saudi Arabia. Jeddah is the second largest city in Saudi Arabia and tourists have various choices when it comes to moving around the city. The final evaluation of the chatbot showed that the bot could understand meanings and users’ requests. Moreover, users found that the interaction is effective, and the responses are provided immediately. Users were satisfied and like the idea that they could express their needs in their natural language. Furthermore, users enjoyed the interaction and felt engaged.</span>
Highlights
Chatbots are form of Artificial Intelligence (AI) text and/or voice-based virtual assistants that aim at helping users to get what they ask for, more quickly and accurately and performing a conversation in natural language with human users on which this communication should be as human-like as possible [1][2]
The user can send any text to Natural Language Processing (NLP) engine, the NLP will do context analysis breaking down the data inputted by a user to extract keywords include that help Natural Language Understanding (NLU) to understand a user request
We proposed and developed the smart guidance chatbot which is a text-based application for the tourism sector in Jeddah city, having a chatbot always available to users, which can provide up to date information about places, events weather status and suggest where to visit
Summary
Chatbots are form of Artificial Intelligence (AI) text and/or voice-based virtual assistants that aim at helping users to get what they ask for, more quickly and accurately and performing a conversation in natural language with human users on which this communication should be as human-like as possible [1][2]. They are important in areas where the quality and the speed of communication with customers matters, such as Booking services, Banks and Insurance companies, Educational, Media, Food ordering, Health and Medicine, E-Commerce, and Tourism which we are mainly going to be focused on [3][4]. One of the latest technological implementations that have built a positive impact on tourism is chatbot
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