Ahok dalam Internet Meme (Analisis Semiotika Penggambaran Ahok sebagai Pemimpin dalam Internet Meme)

Abstract

The figure of Ahok is widely depicted in various communication media, both conventional media and modern digital-based media such as memes on the internet that are widespread in society. Memes themselves as communication media created by individuals are very anonymous, widely used by internet users, especially social media users. The emergence of memes as a medium for messages on various social media has increasingly added material for netizens (internet citizens) – the term for internet users – who are creative in creating their social messages. In some cases, memes are often used to communicate a special message with the concept of humor or satire. The presentation of content about Ahok also varies, ranging from trivial satire to political problems that have become meme studies. Packed in a very diverse and countless number of content studies, Ahok's character is often said to be rude and does not know manners. This research then focuses on the depiction of Ahok as the Governor of DKI Jakarta in internet memes. This research was conducted using C.S. Peirce's semiotic analysis method. It was found that the depiction of Ahok as a leader in internet memes is a leader who is used to speaking harshly without etiquette, Ahok as a leader who has difficulty respecting the feelings of others, even Ahok, a Chinese and Christian leader who is not worthy enough to lead, still clings to the meaning of signs in some Internet memes that have been analyzed. But on the other hand, in other collections of texts on internet memes, Ahok is described as a brave, charismatic, determined, honest, and unyielding figure. Even Ahok is shown as a leader who was missed because of his performance achievements and success in leading.