Abstract
The article substantiates a new integrated approach to the development of rural tourism, contributing to the sustainable development of rural areas. The authors analyze the strengths and weaknesses of the further development of agritourism, as well as opportunities and threats. Using a common indicator of the joint development of agriculture and rural tourism, the researchers assessed the opportunities for sustainable development of rural areas in Russia. As a result of research, the authors proposed a concept for the development of agritourism in Russia.
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