Agricultural Fairs Management: A Literature Review

Abstract

Agricultural fairs constitute highly significant events within the agribusiness sector, facilitating the exchange of products and services while also contributing to society through lectures, training sessions, and technology exhibitions. Nonetheless, the literature remains notably scarce in addressing the administrative and managerial aspects of such events. The article aims to discuss managerial aspects of fairs and the societal impacts generated, as well as update the scientific community on research conducted in the field. A literature review was conducted, encompassing a total of 13 articles, which were categorized based on the thematic focus: geographical location, social impact, and management aspects. The limited number of countries studied is justified by the limited attention this subject has received within the scientific community. The surveyed articles predominantly emphasize the societal impacts generated by agricultural fairs, providing only superficial coverage of topics related to event planning and management. There is a clear need for more comprehensive research endeavors, encompassing a specific spectrum of agricultural fairs, to develop a specific and replicable methodology for such events. Additionally, efforts should be directed towards establishing mechanisms that enable ongoing monitoring processes to be undertaken by the responsible managers overseeing agricultural fair organization.