Abstract
Abstract Environmental claims in marketing are subject to review by a variety of government and self-regulatory bodies. Although some of these bodies have issued guidelines, the most important precedents have been set in case-by-case actions. We discuss cases brought by the state attorneys general and the New York City Division of Consumer Affairs, and examine in detail cases brought by the Federal Trade Commission and the National Advertising Division of the Council of Better Business Bureaus between 1990 and the end of 1994. Similarities and differences among the cases brought by these bodies are analyzed in relation to the goals and powers of the various review bodies. We conclude with observations about the adequacy with which issues involving environmental issues (e.g., degradability, recyclability, ozone impact, life cycle assessments) have been addressed in case-by-case action and provide some suggestions for future research.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
