Abstract
In a United States where climate change legislation, concerns about foreign oil dependence, and mandatory curbside recycling are becoming the “new normal,” companies across a variety of sectors are seeing the benefit of promoting their “greenness” in advertisements. Many lay vague and dubious claims to environmental stewardship. Others are more specific but still raise questions about what their claims really mean. The term for ads and labels that promise more environmental benefit than they deliver is “greenwashing.” Today, some critics are asking whether the impact of greenwashing can go beyond a breach of marketing ethics—can greenwashing actually harm health?
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