Affective Focus Increases the Concordance Between Implicit and Explicit Attitudes

Abstract

Two attitude dichotomies – implicit versus explicit and affect versus cognition – are presumed to be related. Following a manipulation of attitudinal focus (affective or cognitive), participants completed two implicit measures (Implicit Association Test and the Sorting Paired Features task) and three explicit attitude measures toward cats/dogs (Study 1) and gay/straight people (Study 2). Based on confirmatory factor analysis, both studies showed that explicit attitudes were more related to implicit attitudes in an affective focus than in a cognitive focus. We suggest that, although explicit evaluations can be meaningfully parsed into affective and cognitive components, implicit evaluations are more related to affective than cognitive components of attitudes.