Affective experience analyse of massage chair

Abstract

In the paper, focusing on the massage chair in China then doing affective experience analyse. According to the three components of product experience: aesthetic pleasure, attribution of meaning, and emotional response, using approaches such as market Research, user Interview, persona, field experiment to do users' affective experience test of a typical type of massage chair which produced in China. Because of the specific of the affective experience, defying five persona hypothesis by using the approach of persona analyse. After Persona hypothesis verified, building Persona (a model of each typical segment). At last doing affective experience analyse of the massage chair according the definition by product experience. The way I do affective analyse can keep using in affective experience research later and designers can do further researches such as design strategy for massage chair based on conclusions of this paper.