Aesthetic research of the building heritage Toko Merah Roland Barthes semiotic approach

Abstract

Toko Merah includes the Old Building which is one of the 216 cultural heritage monuments in the whole of DKI Jakarta and also one of 8 VOC monuments inherited within the walls and moats of the original Batavian city that are the conservation areas of the Old City. Compared the other old buildings, the Toko Merah is the only official residential building in the VOC’s most intact and well-preserved era and retains its authenticity but has yet to be functionalized or adaptive reuse by its owner. This study focuses on Aesthetic studies on the elements of indoor space and its relation to the history of VOC building ownership into a Toko Merah with a semiotic approach. Physically Building space in the Toko Merah as an artefact has a harmony between the beauty of visual elements of decoration, and material that is interpreted socio-cultural status of past glories that have the beauty, harmony and meaning cannot be separated from the form of sign. In this study examines the aesthetics of Architecture Red Store with Roland Barthes semiotic approach as a tool to read the symbol of culture that are stored on the building. Semiotic is part of a methodology in the social science that tries to view the world as a system of sign or symbol. In this study examines the aesthetics of Architecture Red Store with Roland Barthes semiotic approach as a tool to read the symbol-a symbol of culture that are stored in the building. Semiotics is part of a methodology in social science that tries to interpret it as a system of relations that has the base unit with the sign (symbol). The application of semiotics was quite extensive including the architecture and building layout which highly influenced by social behaviour, standpoints and community’s ideology. Thus aesthetics research of interior with semiotic approach as a study on visual elements and ornament as an artefact shows the symbol of the absolute presence which has linkages to the meaning in the past and the present that contains symbolic values as an interpretation of meanings that are capable of supporting research on the image of the building space in more purposeful, objective, systematic and structural history of ownership and in accordance with the functions of the building at the time. The Result found that the Architectural symbols in Toko Merah highly contextual of society in colonial period.