Advertising with Anonymity and Impunity: The Harmful Consequences of Counterfeit PPE Supply Chains

Abstract

The rapid growth of illicit supply chains during and after the Covid-19 pandemic reveals a need for effectively combating and preventing the cross-border movement of contraband, including but not limited to counterfeit goods. A proactive approach by companies along with public stakeholders, such as government agencies and individual consumers, toward disrupting illicit supply chains operating across borders is especially important during moments of global crisis when consumers are more susceptible to unknowingly purchasing substandard counterfeit products such as respirators. While marketplaces, platforms, and other legitimate businesses have worked to prevent movement of counterfeits and illicit goods through their services, the high adaptability and sophistication of counterfeiters requires more preventative and multistakeholder approaches. This article outlines a multidisciplinary and multilayered approach to detecting and disrupting illicit supply chains of counterfeit personal protective equipment (PPE) with a focus on respirators. It utilizes research conducted for a National Science Foundation (NSF) grant on Covid-19 related crime, including the advertising and sale of counterfeit respirators. One layer examines online content as seen by the end user and the activity of vendors or sellers used to advertise and sell counterfeit products. The research is also informed by data on the information, financial, and physical flows of counterfeit respirators obtained through a public-private partnership with George Mason University’s Terrorism, Transnational Crime and Corruption Center (TraCCC-GMU) and 3M, one of the largest manufacturers of respirators in the world. The article examines an important and relatively recent trend - how emerging technological shifts in the marketplace are affecting global security. Research from the TraCCC-GMU and 3M partnership, including a data sharing agreement, revealed that counterfeiters constantly change their modus operandi to continue selling illicit goods with impunity, facilitating illicit activity with the use and abuse of legitimate companies such as ecommerce marketplaces and social media. The article presents an overview of the current state of counterfeit supply chains and provides concrete policy recommendations on how legitimate companies can move beyond just removing listings but must also actively prevent these transnational crimes through innovative multidisciplinary approaches, advanced data analytics, and public awareness campaigns. The research also seeks to connect the dots to broader policy implications in terms of the legitimate economy and environmental sustainability.