Abstract
ABSTRACT With the explosive growth of the mobile application (app) market, food delivery apps have become an indispensable functional element in the foodservice industry especially in the midst of the coronavirus pandemic. However, research about food delivery apps and its advertisement (ad) has hardly been carried out in the hospitality context. This study filled this gap and explored how ad attributes of the food delivery app influence consumer post-purchase behavior. Our results demonstrated these attributes significantly affect attitude toward ads. In addition, this attitude along with satisfaction maximized the influence of the contribution of the attributes to inducing approach decisions.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
