Abstract
There has recently appeared in Pediatrics (and other medical journals) a colorful advertisement for a "new" comprehensive liquid hematinic (Zentron, Lilly). There are aspects of this advertisement that are both disturbing and depressing. Firstly, that another vitamin-iron, "shot gun," tonic should appear on the market is distressing in itself. The mixture contains ferrous sulfate in routine dosage, the B-complex vitamins including vitamin B12, and vitamin C all in a 2% alcohol vehicle. The advertisement claims that this medication 1) "corrects iron deficiency" which is undoubtedly true—but then again so would any less expensive U.S.P. iron preparation; 2) "restores healthy appetite"—which is at best wishful thinking.
Published Version
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