Advertisement and Necessity of its Regulation

Abstract

The work is about studying advertisement as an indivisible part of the business. But unlike the basic appraisals, more attention is paid to restriction of the negative influence of advertisement on consumers’ psychology. Opinions are expressed by this way.  shows that there is necessity of consumers to be more informed this issue. There is no doubt about necessity of advertisement, it is useful but on the other hand, lt can affect negatively on person’s psychics. Because of this there is a need for its regulation. The main subject of discussion is if it is useful or not to have such advertisements which exist in ourreal lives. Does advertisement give us authentic information? Or is it a main instrument to impact psychologically on people? Despite of critical opinions, its economic role is more important than negative aspect. An advertisement is a power which has a big influence on economic functioning. It has a role of stimulator on the process of economic growth. Regulation of advertisement is called up to defence interests of consumers and to limit aunconscientious influence of advertisement on human psychology. But in spite of regulating, mainly the consumer has to save itself. We think that it is appropriate to create an authority which would have conformable principals and work on advertising problems in the country. There would be hot line which would react on consumer’s information to suppress a problem.