ADVANCEMENTS OF SEARCH ENGINE OPTIMIZATION TECHENIQUES

Abstract

Because of the presence of an immense number of sites, the Search Engine has a pivotal occupation of giving the applicable pages to the client, Search Engines, for example, Google, use Page Ranking Algorithm to rank site pages as per the nature of their substance and their presence over the internet. Site improvement is a course of expanding the possibilities of a site page to show up in the main page of the item. Since, at whatever point the buyer looks for data, they give a specific expression or a catchphrase rather than the total web address, then, at that At first, during the 1990s, Archie was the main internet searcher which was utilized for looking through the File Transfer Protocol (FTP) records while the primary text-based web index to be created was Veronica. Search Engine navigates billions of pages which are accessible on the internet, so the web search point, the internet searcher utilize that watchword to find the applicable site pages and show it in a rundown with the most important page at the top. Along these lines, an association could utilize Search Engine Optimization strategies to reach up to its expected customer by showing up at the highest point of the query items. In this paper, we will group and auditing various advancements for website streamlining in light of their significance and their use. Key Words – SEO, page ranking algorithm, Crawler, Search Engine.