Abstract
Abstract: In the current evolving landscape of marketing, a robust analytics platform is required that integrates data from various marketing channels for insightful decision-making. This paper introduces an Integrated Marketing Data Analytics Platform, a comprehensive solution designed to enhance marketing strategies through advanced analytics. The platform amalgamates data from different marketing sources, enabling an integrated view of campaigns, customer behavior, and market trends. Key features include cross-channel analytics, predictive modeling, and real-time reporting. This research aims to empower marketing professionals with a versatile tool that maximizes the impact and outcome of marketing efforts by providing actionable insights and promoting data-driven decision-making in marketing strategy. (Abstract) Keywords: Marketing analytics, Integrated marketing data , Advanced analytics Cross-ch
Published Version
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