Abstract
Currently, the use of technology is almost comprehensive in the economic and business sectors. One of the current uses of technology has been adopted in mutual fund investment activities. Mutual fund investments can be made through a digital financial. Mutual funds are containers used to invest in a collection of instruments in the financial market. Mutual fund investment is currently made as easy as a transaction like online shopping. This study was conducted to determine whether technology adoption has an influence on investor behavior in investing in mutual funds. The independent variables used are perceived ease of use, perceived usefulness, and intention of use. This study uses a sample of 1000 investors who have invested in mutual funds in one of the digital financial. This research model uses a structural equation model (SEM) with SmartPLS 3.0 as a statistical analysis tool. SEM is used to determine the linear relationship between the independent variable and the dependent variable. The results show that the variables perceived ease of use, perceived usefulness, and intention of use partially have a positive influence on investor behavior. Variables perceived ease of use, perceived usefulness, and intention of use simultaneously influence investor behavior.
Published Version
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