Adoption of Private Radio Internet-Based Technology Innovation (Case Study of Metta FM Radio and Soloradio Radio)

Abstract

The development of the new media that changes public consumption patterns, requiere private radio management to increase some performance’s to follow the trends and media consumers interests. The research was conducted to find out the efforts of private radio to face the new media era, through the adoption of internet-based technology. In this study, the researcher focuses on communication process of adoption. Using qualitative methods, the study collected primary data through interviews on private radio stations in Surakarta, Metta FM radio and Soloradio radio. They were adopt some innovation technology based on internet, to increase the number of listeners and increase income as radio defense.