Abstract
In 2022, the coal production industry encountered unprecedented challenges accompanied by a substantial global commodity price surge. The operational impact of this situation surpasses current technological capabilities of coal companies, particularly in optimizing coal blending scenarios. A pivotal aspect of digital transformation involves integration of new digital platform for production planning. This study employs the Unified Theory of Acceptance and Use of Technology in conjunction with decision theory to identify key factors influencing the platform adoption at a coal mining company. Structured questionnaires were utilized, followed by analysis using the SmartPLS 4.0.9.9 software. Findings reveal that both Performance Expectancy and Effort Expectancy positively influence users’ behavioral intention to adopt digital platform for production planning. Behavioral Intention, in turn, significantly impacts actual usage behavior. Unanticipated situational factors and others' attitudes were found to have negligible mediating effects, while variables such as age and experience showed no moderating influence on the pathways from behavioral intention to usage behavior. Companies are advised to improve digital platform performance through functionalities enhancements and pilot testing to reduce perceived effort and stimulate behavioral intention. Additionally, fostering a positive organizational mindset through routine motivational communications can further stimulate usage behavior.
Published Version
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