Abstract
Digital transformation is driving growth in a wide range of industries. At the same time, circular economy has gained traction as a means of optimizing resource utilization and augmenting profitability induced by innovations and operational efficiency. Academics, policy analysts and practicing managers have been keenly observing how digital technology relates to circular economy. This article examines how the Indian start-ups are trying to tackle the challenges posed by circular economy through adoption of digital technologies. The article also probes how implementation of digital technology and circular economy practices relate to each other in terms of improving operational efficiency and increasing productivity as well as profitability in the long run. The article is likely to enable the practicing managers to develop a holistic perspective on adopting digital technology with an eye on the gains accruing from circular economy. Academics and researchers can gain fresh insights from this article to carry out studies on implications of combing adoption of digital technology with circular economy.
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